Demystifying Technology without Jargon

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Technology understanding people has trumped people understanding technology. As a result, what was once an Art or a Science has become Sorcery or Alchemy.

So what is ? encourages everyone to begin to demystify technology by breaking it down into simple metaphors. By doing so, we'll begin to see technology not as sorcery or alchemy, but as simple interactions with things designed by people.

View the Metaphors

Who uses


Use the metaphors on this site to demystify the geek-speak you hear every day. Understanding these concepts can save you a lot of time and frustration... and phone calls to "your" geek!


Ever have difficulty finding the best way to explain something to a friend or family member? You can probably find a great metaphor here that can help.

Super Geeks

Think this site is awesome? Do you have what it takes to come up with an equally awesome metaphor? Open a pull request on our Github repo... we'll merge it in and create a summary image for you.

Hear a term that you wish had a metaphor? Tweet us, post it to Facebook, or, if you're feeling geeky, open a new task on Github!

Created by Clint Andrew Hall, licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.